Last summer it was the Tom Collins, a refreshing summer drink, but this summer I've moved on to the equally refreshing Moscow Mule. As you can see by these ads from the 60's, featuring Woody Allen (left) and Robert Morse (right), lately of Mad Men fame, that the Mule was served traditionally in frosty copper mugs.
The recipe is simple: Just remember 1-2-3. 1 part Rose's Lime Juice, 2 parts vodka, and 3 parts ginger beer.
In an attempt to revive the popularity of vodka in the late 1950s, manufacturers were thinking of creative ways to overcome the stigma of a liquor long associated with communist Russia. In the midst of the cold war and the space race, Americans were shunning vodka and sales, although never as high as whisky in this country, were slumping. It wasn't until the mid-60s and the advent, and help, of James Bond, who order vodka martinis "shaken, not stirred" in the Bond movies that started in 1963 that sales started to revive.
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